Aartek Systems

Our featured business of the week is the La Fogata Mexican Restaurant in Mauldin, SC. The restaurant is located at 107 E. Butler Road in Mauldin, a couple of blocks from the Butler Road/Laurens Road intersection.

My wife and I eat at La Fogata at least once a week, and view it as our “treat” night. The atmosphere is more casual than some high end restaurants and as a result is more relaxed and laid back. The staff is always friendly and courteous, and the service is almost always extremely fast. You are hardly seated before chips arrive and your drink order is taken. Once your order is taken, the food usually arrives hot within ten minutes or less. Even during busy times, you can be in and out within thirty minutes if you wish.

In our opinion, it is hands down the best Mexican restaurant in the Greenville area.

Our featured business of the week is The UPS Store at 201B W. Butler Road in Mauldin, SC. They provide a host of services, including mailbox services, mailing and shipping, packing and moving, copy and print, communication and business services, a notary, passport photos, and many more. The hours of operation are Monday through Friday, 8:30 AM to 6:30 PM, and Saturdays from 10:00 AM to 4:00 PM. The staff is friendly and helpful, so stop by and say hello!

The store is located in front of Bi-Lo and across the street from Ingles.

Many business owners want their website to be eye-catching, but they often overlook other, equally important factors which determine not only the amount of traffic to your website, but the quality of that traffic and, ultimately, your conversion rate. Here are a few of those factors:

1. Your site is confusing. Eye-catching is one thing, but is it clear to a visitor where important information about your business is located? I frequently come across sites which fail to provide easy navigation schemes, thereby hindering my quest to find the information I’m looking for. Make sure your site makes sense and that everything is easy to find and follow.
2. You still have a site that plays background music. Newsflash: this was cool, oh, about fifteen years ago, back in the days when everything about the ‘net was new and exciting. In this day and age, with sites like Youtube, ESPN, etc. sound is no big deal. Visitors want sound when they want it; they don’t want it shoved in their faces when they visit your site.
3. Your text is illegible. I’m frequently amazed at the sites that feature text that is too small, light against a light background, or dark against a dark background. What are these people thinking? Sometimes, in our quest to get “design cute”, we can go overboard. Make sure visitors can read your text.
4. Your site opens with a flash intro. See item #2, above. Like background music, flash doesn’t “wow” anyone anymore; I personally find it to be more of a nuisance to get through than anything. As a matter of fact, it can hurt your search engine rankings. Lose it.

Allways remember: an ugly, but well-structured, easy-to-read website with few hindrances is better than a beautiful, flash-heavy, hard-to-navigate site. Fortunately you can have the best of both worlds. And after all, aren’t sales/conversions really what you’re after?